our values - our foundation

Our values

Our goal is to develop and strengthen our position as the world’s leading provider of hydronic heating for mobile living through close collaboration with our customers, with high efficiency and precision in our innovations and through a stable organisation with competent and driven employees.

In order to succeed, we work according to three values that will characterise the company: Connectedness, Adaptability and Courage. Our values will:

  • Guide us and our interactions with colleagues and customers
  • Help us deliver in line with our strategy and vision
  • Create a positive impact on our customers, stakeholders, the environment and ourselves.

These values are common to all companies that, like Alde, are part of the Truma Group.



Because it is only with joint efforts that we can reach our goals

We help each other, we are reliable. We work as a team and are friendly, honest and respectful. Our dialogue is open, simple and clear – we give and take constructive feedback. In Truma Group we are a team!



Because only the strongest will be successful

Being flexible means being open to change and responding to new challenges. We recognise opportunities, test ideas and see things from different perspectives to meet customer needs. We value reflection and take time to understand the difficulties we face.



Because the future will be more demanding

Courage should encourage us to dare to try new things and trust our own abilities. We should learn from our mistakes and be humble about not always being right. We should dare to speak our minds and stand up for ourselves and our colleagues.